CHALLENGING THE PRESENTATION OF JEWELLERYWe regularly do creative shoots with a variety of different photographers. Through the imagery we create, we seek to challenge ‘traditional’ ideas surrounding the presentation of jewellery. Constantly on the look out for intriguing and unusual props, from vases to fans, beautiful papers to antique trinkets. We are interested in shape, form, texture and colour. We hope to create contrast, whilst achieving harmony with the jewellery. Developing an interesting dialogue between the props and the jewellery. For this shoot, we were on the hunt for ‘beautifully ugly fruit and vegetables’, sourced from a food market in Paris. The vegetable has a strong shape and vibrant colour, with an organic texture. It is graphic, just like Francesca Villa’s Deco Flower Ring. Photographed by @almakarinastudio We seek to bring a different perspective not only to the imagery we create, but to our displays at events and the experience create for our clients. This outlook runs through everything we do. …#valerydemure #jewellery #fashionjewelry #finejewellery #contemporarydesign #jewelry #luxury #objetdemotion #handmade #instagood #designerjewellery #fashionjewellery #jewellerycollector #jewel #jewels #artisan #craftsmanship