It was a love of drawing that led Jorge to jewellery. Studying Product Design in São Paulo, Jorge searched for a job that would allow him to draw beautiful things everyday. Taking on a role in a jewellery workshop, surrounded by colour pencils, water colours, coloured gemstones: Jorge was fascinated. Working for over a decade in key design roles for various Brazilian jewellery labels, Fernando moved to London for a Masters degree in Jewellery Design at Central Saint Martins.
In London, Jorge’s perception changed, as he saw his Brazilian heritage through a foreign eye. Contemplating sensuality, attraction and Brazilian culture, Jorge began to establish his signature aesthetic. His first two collections were centred around his homeland; trippy, sexy and soft. Wishing to develop his aesthetic further, he began to consider the relevance of a British attitude to his work.