Ioanna Souflia

In ancient times, marble was thought to be a living material… And for Ioanna Souflia, it “appeals to all the senses”. The pure forms and the absence of superfluous ornamentation highlight its grain, the calcite crystals creating a singular, matt and opaque – but also translucent – texture. Whether white or grey, it exists in perfect symbiosis with the colors of gold, yellow or pink, revealing itself in the shimmering of the perfectly polished metal.

Embracing an array of diverse stimuli that infatuate her; the dominant presence of sculpture, the captivating decoration of Art Deco, the elegant simplicity of Minimalism, the powerful awe of Futurism and the softness of organic beauty, Ioanna Souflia seeks to embody these sentiments into jewelry and designs her own world of unique adornments that set out to differentiate the wearer.

While setting up her brand, the designer’s work has been exhibited at Goldsmith Centre in London and featured in fashion and design magazines worldwide, according to which she is one of the designers to watch within the next few years.